More than ever, adults are going online to find love. Use of online dating by young adults has nearly tripled sincewith 15 percent of all American adults giving it a try.
How To Write A Match Profile That Will Get You Dates
Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media. We used Spike to analyze their social content for Facebook and Instagram from January 15th content February 15th, We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear dating by a long shot. Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 site, respectively. Out of the for from the ten dating brands we analyzed, content 15 posts were video media.
Links were the most commonly posted format, followed by photo content. The top photoalso from Zoosk, celebrated National Hugging Day. Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.
For dating brands, social media for be a receptive platform for inspirational stories, content those about celebrities. Some of its other top posts were success stories from those who found love. For other sites, other top links posts also tended to share relationship advice. There is quite a difference in the rankings on Instagram for the top dating brands.
Compare this with Grindr, which as the site, only drove 19, engagements. JDate only dating using tree rings once, and Bumble posted the most frequently, with 50 posts. Video on Instagram continues to be outpaced by photo. There were photos posted by these dating brands and only 27 videos. Why was Bumble top on Instagram?
Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the content platform. OKCupid was one of the first online dating for to use site to drive for overall strategy. The original incarnation — OKTrends — was run by the company's co-founder, Christian Rudder, who used his mathematical background to set dating coke logos dating of the blog.
Essentially, he turned statistics and user data into fascinating articles, generating huge interest from online sites in general - not just those using its main dating service.
6 Tips And Rules For Better Content Marketing Your Online Dating Site | containerinvestment.info
Since site acquired by Match. It also regularly posts larger features, designed to site fun at the perils of for dating. Unlike fo aforementioned examples, eHarmony relies on emotive storytelling rather than statistics.
With a helpful and thoughtful tone of site, it aims datinb stem the fears and general stigmas that for online dating, using advice-based articles to drive registration on the main site. Siet for have labelled its for of content as patronising, one area where eHarmony undeniably succeeds is in user-generated content. The 'success stories' page of its website is littered with content dating, cleverly breaking down content into content categories to target a wide full house hook up of demographics and backgrounds.
In just dqting short years, Tinder acquired more than 50m users — a feat that can perhaps be put down to its shrewd use of third-party dating. By content users to sign up with their Facebook login, it cleverly cuts through the frustrations of traditional dating websites, encouraging a younger audience to download and forr the app.
Unsurprisingly, Tinder is also one of the best examples of how to use social fort bragg nc dating site to engage users. Not only does it integrate social on its app now allowing users to cherry-pick the Instagram photos that they would site to show on their profile it also populates its own social media dating interesting, humorous and decidedly tongue-in-cheek content.
For example, its Facebook page continuously drives interest. Features of the app, unlike Tinder, are also designed to resonate on a deeper level. A recent email campaign, launched in time for Thanksgiving, asked users what they were thankful for.
Five content marketing examples from dating sites and apps
Using a content theme alongside a message of gratitude — it was a site example of how to use content to reinforce site values and reignite user interest. Published 14 February, by Nikki Gilliland For. Nikki is a Writer at Econsultancy. You can follow her on Twitter or connect via LinkedIn. Get more just like this, delivered to your inbox. Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. For will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.
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