For many investors around the world, making profitable investment decisions has been extremely difficult, particularly given the adverse effects of the Global Financial Crisis. The result, in most cases, has been either an enormous loss of investment principle and/or investor confidence. In both instances, the traditional approaches to investing are producing poor performance records, which is encouraging investment-seekers to search for other options and safe alternatives.
In response to the rise in investor apprehension, investing options that include hard assets are quickly gaining notoriety with private investors and the established investment community, worldwide. Interest in these alternative investments has been inspired by a need for transparency and tangibility, that the current offering of stocks and bonds are unable to provide to the growing number of unhappy and apprehensive investors desperately seeking the best safe investments and low-risk investing opportunities.
For those people considering an investment in hard assets, the appeal originates from the fact that investors can actually see where their investment money goes. Investments in hard assets, including diamonds, gold, and even investing in shipping containers, provide a tangible (or hard) asset that can be touched, frequently observed, and closely monitored by apprehensive investors. Unlike stocks or bonds, which are printed on pieces of paper like promissory notes or IOU, hard assets provide physical objects that are clearly visible and verifiable. This appeals to investors.